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How Hivemapper Will Compete With Google Maps | Ariel Seidman

By Lightspeed

Published on 2025-07-08

Hivemapper CEO Ariel Seidman discusses the new Volkswagen robotaxi partnership, how AI has transformed operations, and why most DePIN projects aren't actually DePIN.

The notes below are AI generated and may not be 100% accurate. Watch the video to be sure!

How Hivemapper Is Building the Future of Mapping: Volkswagen Partnership, AI Integration, and the Evolution of DePIN

The decentralized physical infrastructure (DePIN) space has matured considerably since its emergence as a distinct crypto category, and few projects exemplify this evolution better than Hivemapper. In a comprehensive conversation on the Lightspeed podcast, Hivemapper CEO and co-founder Ariel Seidman revealed groundbreaking partnerships with major automotive companies, discussed how artificial intelligence has fundamentally transformed the company's operations, and offered a candid assessment of what truly constitutes DePIN versus what has merely adopted the label for marketing purposes.

Seidman's nearly two-decade journey through the mapping industry—from leading Yahoo Maps to approximately 90% market share, to watching Google systematically outcompete them with billions of dollars in investment, to now building a decentralized alternative on Solana—provides unique insight into both the challenges and opportunities facing next-generation mapping solutions. His frank discussion of tokenomics, business fundamentals, and the realities of building crypto infrastructure products offers valuable perspective for anyone interested in the DePIN space.

The Origin Story: From Yahoo Maps to Decentralized Mapping

Ariel Seidman's path to founding Hivemapper began with his first job out of school at Yahoo, where he worked in product management for the search group. The experience proved formative in understanding the massive value locked within location-based applications. Approximately 30% of queries entering Yahoo's search engine were related to location applications and navigation—a massive and highly monetizable query class that would shape Seidman's career trajectory.

"I started focusing on that and then ultimately ran Yahoo Maps and kind of help grow that to like roughly 90% market share," Seidman explained. This included navigation, places discovery, and the full suite of location-based services that consumers were beginning to rely upon in the mid-2000s. However, the landscape shifted dramatically around 2006 when Google began making massive investments in mapping technologies, data collection, and their overall mapping technology stack.

The competitive dynamic that followed taught Seidman invaluable lessons about what it takes to win in mapping. As Google began collecting their own proprietary data, they quickly surpassed Yahoo's capabilities. Seidman recalled approaching Yahoo management with a stark warning: "Look, you crawl the digital world—in other words, the web—you now need to crawl the physical world to understand navigation, streets, places, all that type of stuff." Yahoo's leadership showed no interest in making the necessary billion-dollar investments to compete with Google, a decision that ultimately sealed the division's fate.

"Google obviously ended up kicking our asses, which is not fun to be on the receiving end of," Seidman admitted with characteristic directness. While acknowledging that Google built what was the right approach for its time, he believes the solution was ultimately over-engineered—and more importantly, that a fundamental problem in mapping remains unsolved by any major player.

The Holy Grail: Real-Time Vision at Scale

The core limitation that neither Google Maps nor Waze has truly solved, according to Seidman, is real-time vision. What these dominant platforms actually possess is merely real-time motion data—they know that vehicles are traveling down a particular road at a certain speed, and they can detect when that speed suddenly changes. What they lack is understanding of why these changes occur.

"They don't know if it's an accident, if it's just normal traffic, whether there's police activity, whether there's some object on the road, et cetera," Seidman explained. The current solution involves waiting for users to manually report issues through apps like Waze, but this produces subjective signals that require human interpretation and trust verification. A human driver must first interpret what they're seeing, then pull out their phone, report the incident, and hope the platform's algorithms can make sense of the report.

Vision-based mapping fundamentally changes this dynamic. With cameras capturing what's actually happening on roads in real-time, AI can immediately identify and interpret scenes—an accident, road construction, debris, or police activity becomes instantly knowable. Beyond emergency situations, this approach also captures ongoing changes: new speed limit signs, modified turn restrictions, newly installed traffic lights, emerging businesses. The speed at which updates can be reflected in maps accelerates dramatically.

"Nobody has yet figured that approach out at scale," Seidman noted. "We are probably one of the very top contenders for that. But that is kind of the holy grail in terms of mapping—can you figure out real-time vision at scale on a global level?"

Three Customer Categories Driving Hivemapper's Business

Hivemapper's business model centers on three distinct customer groups, each with different needs and value propositions. The first and currently most dynamic category is autonomous vehicles, including robotaxi services and Advanced Driver Assistance Systems (ADAS). Many issues plaguing current robotaxi deployments and ADAS systems stem from challenging intersections, construction zones, or roadwork that requires real-time updates. Maps enhanced with real-time vision data function as an additional sensor, allowing vehicles to anticipate conditions beyond what their physical sensors can detect.

"Hey, that road over here that you can't see right now, it's going to go from three lanes down to one lane," Seidman illustrated. "Or, hey, you want to get off on that exit ramp over there? No, that's closed—you're going to have to go off on the next one." This type of predictive information proves invaluable for autonomous systems that must make split-second navigation decisions.

The second customer category is commercial fleets—the approximately 150 to 200 million commercial fleet vehicles operating globally. Trucking companies and logistics operators need more than static location data; they want to know real-time operational status. Is the truck weigh station open? How many trucks are currently queued? For a driver trying to meet tight delivery deadlines, knowing that 18 trucks are lined up at a particular station means they might route around to the next option to avoid delays that could cost significant money.

The third category—consumer navigation applications competitive with services like Waze—represents what Seidman describes as the beginning stages for Hivemapper. Reaching meaningful revenue from consumer navigation requires tens of millions of daily active users. While Seidman believes Hivemapper's approach will ultimately prove valuable for consumer navigation, this hasn't been proven at scale in the way that autonomous vehicle and commercial fleet applications have.

How Mapping Giants Actually Make Money

Understanding Hivemapper's positioning requires grasping how established mapping companies monetize their products. Seidman outlined three primary revenue vectors that define the industry. First, enterprise APIs generate substantial income from companies that rely heavily on location data. One Asian ride-sharing company, which Seidman declined to name, spends approximately $30 million annually on Google Maps data APIs alone. Uber found Google's pricing so expensive that they invested heavily in building their own mapping team rather than continue paying external costs, as did Lyft.

The consumer side represents the second major monetization avenue. Any search for places or businesses within Google Maps generates monetization opportunities through various mechanisms, from advertising to order-ahead functionality that allows users to place orders directly within the app. This data also surfaces in Google's core search engine, where it's monetized through the company's advertising infrastructure.

Third, fleet products provide another revenue stream. Companies sell devices to commercial fleets and layer navigation, mapping, location intelligence, and monitoring capabilities on top. Fleet managers can track vehicle locations, monitor driver behavior, and access the full suite of logistics tools that modern transportation demands.

Hivemapper participates in the first two categories—data solutions products competitive with Google's APIs, and commercial fleet products. However, because Google doesn't sell hardware devices directly, Hivemapper's fleet product competes more directly with companies like Samsara rather than Google in this specific segment.

The Volkswagen Partnership: A Major Milestone for DePIN

Among Hivemapper's most significant recent developments is a partnership with Volkswagen, specifically their robotaxi division. This announcement represents a major validation of Hivemapper's technology and the broader DePIN approach to mapping. Volkswagen plans to launch robotaxi services in 2026 in both Austin and Los Angeles, with Germany following over time. Hivemapper will provide critical data infrastructure supporting these deployments.

The scope of Hivemapper's contribution to Volkswagen's robotaxi operations encompasses several key areas. Road construction data forms a crucial component—understanding where construction is occurring, how extensive it is, and which specific roads are affected allows robotaxis to navigate safely and efficiently. Parking information proves equally essential for robotaxi operations, since these vehicles must regularly pull over to pick up and drop off passengers. Knowing whether a potential stopping location has a fire hydrant, is blocked by construction, or presents other hazards directly impacts safety and service quality.

Beyond Volkswagen, Seidman indicated that Hivemapper has other robotaxi customers they cannot yet announce publicly. The acceleration in this category is remarkable—deals that previously took six to nine months to close are now completing in 30 to 60 days. Teams at robotaxi companies hear about Hivemapper, identify specific data needs, and contracts materialize far more rapidly than before.

"There is going to be a race here to basically land grab," Seidman explained. "Once you get into a city—it's like Uber in the early days, Uber and Lyft—in terms of getting into a city, you want to be able to scale up, you want to be able to establish your brand, you want to be able to have the best maps, the best models that are running for that city, etc. So that you get the scale and you can actually monetize and then ultimately become the number one player in that specific market or that specific region."

Competing with Tesla's Data Dominance

The autonomous vehicle landscape presents a unique competitive dynamic because Tesla possesses substantial advantages in data collection. With millions of vehicles on roads worldwide, Tesla can train models using vast amounts of real-world driving data. However, Seidman identified key areas where Hivemapper offers superior coverage.

Tesla's data skews heavily toward coastal areas and high-GDP regions where their relatively expensive vehicles concentrate. California and New York feature prominently, while coverage in areas like Oklahoma City, certain Texas regions, or parts of Illinois may be less comprehensive. Internationally, the pattern repeats—Paris might have excellent Tesla coverage, but cities like Marseille likely see Hivemapper providing stronger data products.

"In the major cities, like a San Francisco or an LA, they're probably a little bit better than us in terms of data, just because they have more vehicles on the road than we have devices on the road in those regions," Seidman acknowledged. "But in areas that are kind of calling them secondary or tertiary cities, I think we're going to do better than they are."

This creates an interesting inversion of traditional market dynamics. Elite coastal residents who might purchase Tesla vehicles may show less interest in earning a few hundred dollars from mapping contributions. Meanwhile, contributors in Southeast Asia or less affluent regions worldwide find the earning potential genuinely meaningful. Hivemapper's decentralized contributor model reaches precisely the demographics and geographies that Tesla's premium vehicle sales do not.

The Bee Device: A Hardware Revolution

Hivemapper's third-generation hardware device, called the Bee, represents a fundamental advancement in how the network operates. The device incorporates on-device AI that builds maps locally rather than uploading all imagery to centralized servers. This architectural shift delivers dramatic operational improvements.

"It builds the map on the device," Seidman explained. "There's AI running on the actual device. So we don't have to upload all the imagery. So it lowers our costs." The processing identifies speed limit signs, counts vehicles, measures road widths, determines lane counts, catalogs businesses, and performs countless other mapping tasks right on the device itself. For contributors, this means a much easier, more passive user experience.

Perhaps most significantly, the Bee enables night mapping for the first time. Previous generation devices could only capture useful data during daylight hours, but the Bee's capabilities extend into darkness. This opens up participation from Uber drivers, Lyft drivers, truck drivers, and others who frequently operate at night, substantially expanding the network's coverage potential.

The Bee was approximately six months late in shipping, which Seidman acknowledged directly. However, now that devices are reaching contributors, the network is accelerating its coverage expansion. The 34% of global road network that Hivemapper has mapped in just over two years should grow more rapidly with the improved hardware and expanded contributor base.

Commercial Fleets: A Stable Supply Foundation

Beyond individual crypto contributors, Hivemapper has developed a commercial fleet product that provides a more stable supply base for the network. Commercial fleet customers—delivery drivers, traveling nurse companies, telecom service providers—must be on roads regardless of market conditions. They're not purchasing devices primarily to earn cryptocurrency; they want fleet management capabilities, navigation services, and monitoring tools.

"Some of them don't care at all about the crypto component," Seidman noted. "Some of them are like, 'Yeah, that's nice, but that's not the reason I'm buying this product and service.'" What makes commercial fleets particularly valuable is their consistency. They generate mapping data as a byproduct of operations they would perform anyway.

This contrasts with crypto-native contributors who tend to be more sensitive to token prices. When prices are high, enthusiasm runs strong; when prices decline, contribution may waver. Combining both contributor types—crypto enthusiasts drawn by earning potential and commercial operators generating data through normal business operations—creates a more robust and resilient network.

Seidman drew parallels to Bitcoin mining's evolution from individual hobbyists to professional operations. Over a five to seven year horizon, Hivemapper likely follows a similar professionalization trajectory, with commercial and institutional contributors comprising an increasing share of network activity.

The Token Question: Why Crypto at All?

A fundamental question facing any DePIN project is whether tokenization is truly necessary. Seidman offered a thoughtful framework for understanding when tokens add genuine value versus when they represent unnecessary complexity.

True DePIN applications share specific characteristics: they require aligning many different people, usually across broad geographies, to take specific coordinated actions to build a product that only becomes valuable at scale. Without reaching that scale threshold, there's nothing to sell. Mapping 50 square miles of San Francisco alone doesn't constitute a viable product. Helium can't approach AT&T with coverage in only Santa Monica. Scale is prerequisite to monetization.

"The token basically says, look, we're all creating this thing together," Seidman explained. "As we go and create this thing together, only if we actually reach scale and a tipping point where you can actually go sell your product to many, many customers, is this thing going to be valuable. So you do need believers in the early days around this vision, around this idea, around this concept. And fundamentally, I think having people hooked into that economic engine is very powerful."

However, Seidman expressed concern that the DePIN category has been muddied by projects that don't actually require decentralized infrastructure. He pointed to data labeling companies as an example—competitors to Scale AI that help label data for AI training. These services don't require geographic distribution or network effects to reach a tipping point. A customer requests data labeling, workers complete the task, and value is delivered. There's no DePIN element required.

"I think the DePIN category has gotten muddied," Seidman stated directly. "I think the term, all these things go through waves. Initially, DePIN was super hot and then everybody kind of piled into DePIN and then it got watered down and muddied and it was like, 'What the heck is DePIN, actually?' And now we're kind of coming out the other side."

The Uncomfortable Reality of Token Prices

Seidman offered an unusually candid assessment of Hivemapper's token performance relative to business fundamentals. By virtually every meaningful metric, Hivemapper's business has improved dramatically compared to a year and a half ago. The cost to produce maps has declined approximately 90% with the Bee device's on-device processing. AWS bills have dropped substantially and will continue falling as more Bee devices enter the network. Customer acquisition cycles have compressed from six to nine months down to 30 to 60 days. Existing customer contracts are expanding. Coverage has grown significantly.

Despite all these improvements, the token price sits considerably lower than its previous highs. "When our token price was like 15 cents or 20 cents, nobody was shitting on the token economics back then," Seidman observed. "We have to look at it with a little bit of intellectual honesty. The business, and by the way, I think the same thing is true for Helium—Helium has real product-market fit in their WiFi wireless product category. They have AT&T, they have T-Mobile as customers, they have subscribers coming on board in the hundreds of thousands. They have over a million customers they're serving every single day. They have tens of millions of dollars of revenue. And their token price is also taking a pretty significant hit."

The disconnect between improving fundamentals and declining token prices suggests market narratives may be dominating actual business performance. Too many DePIN projects launched, many of which didn't require DePIN at all and many of which lack any customers whatsoever. This environment creates guilt by association.

"These businesses are improving, getting better, starting to reach scale, and you have the token price dropping. So something is not quite adding up here," Seidman concluded. "I think a big part of it is just market narrative."

Alternative Models: Subscription and Equity Considerations

The conversation touched on alternative approaches to DePIN economics that some projects are exploring. Demo, another DePIN project, recently implemented a subscription model requiring contributors to pay for ongoing access to token rewards. Seidman declined to criticize this approach, instead emphasizing his respect for Demo's founders as legitimate builders in a space that desperately needs more of them.

"The crypto world has, in my view, too many intellects on one side—very technical, nuanced intellects—and on the other side too many degens, and not enough builders," Seidman observed. "The Demo guys are legitimate builders. I think they made a really tough decision to basically turn around and try to monetize the supply side."

A more provocative question emerged during the discussion: does the token need to be sustainable long-term, or could it serve primarily as a bootstrapping mechanism? Some industry observers have suggested that tokens could eventually convert to equity once networks mature, with contributors subsequently paid in stablecoins rather than native tokens. Seidman acknowledged hearing variations of this concept from other DePIN founders in private conversations.

"I have not yet formed a definitive opinion in terms of whether or not Hivemapper should go down that road," Seidman said. "I do know that there are other folks that are potentially considering going down that road. I think in the Hivemapper case, it's too early to make that decision, but I think it's interesting."

The observation that crypto markets and stock markets are increasingly converging—with companies like Robinhood and Stripe embracing crypto—suggests the distinctions between token economies and traditional equity structures may continue blurring.

The Supply Efficiency Imperative

One of the most important lessons Seidman shared concerns the critical importance of ensuring supply actually gets monetized. Generating supply for vanity metrics serves no legitimate purpose. Of the 34% global road network coverage Hivemapper has achieved, certain regions simply aren't being monetized and likely won't be for a long time.

"Quite frankly, there are regions in the world where I'm like, you're not monetizing," Seidman admitted. "Places in South America—sure, Rio de Janeiro and São Paulo and stuff like that—but there's all these other small cities in South America that we're not monetizing. I don't think we're going to monetize for a long, long time. I would much rather have allocated those rewards into other places in France or other places in the United States or other places in Japan where we are monetizing."

This represents a significant departure from many DePIN narratives that celebrate growth metrics without corresponding revenue. Seidman drew a comparison to traditional companies: Uber would never aggressively recruit drivers and market services in regions with no demand for their product. After some period of experimentation, they would redirect resources to productive markets.

"It would be crazy for Uber to go hard at a region that was just not interested in Uber cars for whatever reason," Seidman explained. "They wouldn't do that. After a time they'd be like, 'This is dumb, this is stupid. We're not gonna recruit drivers or market our services.' They would just redirect. Why are we spending millions upon millions of dollars in this region when there's no demand for our product?"

Regional Rewards: A Controversial Necessity

From Hivemapper's earliest days, the network implemented regional reward factors—the recognition that identical mapping activity in different locations holds different value. A contributor driving 100 kilometers in a high-value region might earn more than someone driving 500 kilometers in a low-value region.

This approach generated significant pushback from the community. "People just went after me," Seidman recalled. "They're like, 'This is unfair. I drove 500 kilometers. I should get one honey token per kilometer. That's it. It should be true globally.' I was like, 'No, it shouldn't. That's just totally wrong.' If you did that, then what would people do? They're like, 'You're a crazy capitalist. This is totally unfair. This is unjust. This is not the crypto way.'"

Seidman held firm, arguing that mapping activity in areas without monetization potential shouldn't receive rewards equivalent to mapping in high-demand regions. This isn't ideology but basic economics—resources should flow toward productive uses. The network exists to build a valuable product, not to operate as what Seidman characterized as a "science project."

Looking back, Seidman believes Hivemapper could have been even more aggressive in applying regional differentiation. "Even in Hivemapper's case, I would argue, even though we've been very efficient, there was definitely room for us to be even more efficient."

The AI Revolution Inside Hivemapper

Perhaps no aspect of Hivemapper's operations has changed more dramatically than its use of artificial intelligence. The transformation extends far beyond the on-device AI running on Bee devices to build maps locally. AI has fundamentally restructured how Hivemapper handles quality assurance and data labeling—functions that historically required massive human workforces.

Hivemapper built a platform called AI Trainer that coordinated approximately 50,000 people worldwide, primarily in the Philippines, Pakistan, and Malaysia, to play "data labeling games" that performed quality assurance on mapping data and improved AI model training. These contributors received 10% of weekly token emissions for their work. When the platform launched in 2023, ChatGPT and similar tools simply weren't capable of performing these tasks adequately.

"Fast forward to today, it basically can do 90% of those tasks. It just blows my mind quite frankly," Seidman revealed. "We literally just retired the AI trainer platform for these 50,000 people. And we're reallocating that 10% of weekly emissions to other more productive mechanisms."

The implications extend beyond token reallocation. The platform itself required substantial engineering resources to maintain, including sophisticated fraud detection systems. Now, AI models handle hundreds of millions of tasks weekly that previously required human attention. For complex situations where single-model confidence may be insufficient, Hivemapper runs consensus across multiple AI providers—ChatGPT, Claude, and Gemini—to ensure accuracy.

A New Era for Mapping Organizations

The AI transformation has broader implications for how mapping organizations can operate. Seidman noted that traditional mapping giants like Apple and Google maintain teams of thousands of people supporting their mapping products—many performing quality assurance work from locations like India. These organizations built their infrastructure in a pre-AI era, creating sophisticated data editing and QA systems over decades.

"Because of our starting point, we don't have to spend a decade plus building out these super complicated data editing QA systems," Seidman explained. "And I think that's underappreciated by folks who are looking at Hivemapper. Because if you really understood what it takes to build a map at scale, you'd be like, 'Oh crap.'"

The opportunity extends further still. Seidman suggested that modern AI capabilities could allow a team of 50 to 75 people to replicate what Apple and Google built over decades with their thousands of employees. This isn't criticism of those organizations—their teams built remarkable products given available technologies. But the technological landscape has shifted so fundamentally that entirely different organizational structures become possible.

"One of the things we talk a lot about internally is, how can we build something better than Waze with far fewer people?" Seidman said. "That's a true north that we have given the era that we sit in."

Attracting More Builders to Crypto

Seidman's observations about the crypto ecosystem's composition point to a significant structural challenge. The space has attracted highly technical intellects on one end and speculative traders ("degens") on the other, but product-focused builders remain underrepresented. Understanding why requires examining recent history.

"For the last five, six years, for a lot of builders, for liberal entrepreneurs, getting into crypto was viewed as a negative," Seidman explained. The combination of regulatory uncertainty during the Biden administration, association with scams and low-quality projects, and the lack of product-building culture created powerful disincentives. Tokens themselves can become distractions, pulling attention toward price management, market makers, and speculative dynamics rather than building products that serve real customer needs.

"The product is the product and the token should be a reflection of how good that product is and who it's servicing," Seidman emphasized. When founders spend more time managing their token than building their product, something has gone wrong.

However, Seidman sees reasons for optimism. Stripe's embrace of stablecoins, Robinhood's crypto integration, and the overall maturation of the regulatory environment may shift perceptions. The key question entrepreneurs should ask is: "How do I leverage this technology called crypto to advance my business?" When more founders approach crypto as a technology rather than a get-rich-quick mechanism, better products will emerge and the overall market will expand.

The Scale Challenge

Cryptocurrency markets currently total approximately three trillion dollars, with roughly 65-70% concentrated in Bitcoin. For context, this entire market capitalization equals about one Apple. Building products that can expand these markets requires reaching beyond the existing crypto user base into mainstream applications.

"If we want to go after big markets, you need great products," Seidman stated simply. "Full stop, you need great products that are really meeting a need, filling a gap in these big markets. Without that, you're going to be kind of contained to this crypto casino world, and then Bitcoin, and then that's it. And I just don't think that's that big."

The network business models that Hivemapper and other DePIN projects are building require time to reach scale. Seidman drew comparisons to Uber, which took 10 to 15 years before generating meaningful positive cash flow despite its massive scale. Networks must grow, reach critical mass, convert that scale into revenue, and eventually turn revenue into positive cash flow. Each stage takes time.

"For those things that are really reaching massive scale, it will take a while for them to reach positive cash flow," Seidman acknowledged. "Now they're generating revenue—our customers are growing with us and allocating more and more dollars towards hiring our products. So look, I think we're in this phase right now that is very uncomfortable from a market perspective, and I get it."

The True DePIN Players

When pressed on how many genuine DePIN projects exist, Seidman could only identify a small handful with confidence. Geodnet, focused on positioning technology, qualifies. Helium clearly qualifies, along with some of its wireless-focused competitors. And Hivemapper rounds out the list. These projects share the essential characteristic: they require broad geographic distribution, coordinated contributor action, and scale thresholds before monetization becomes possible.

Projects in virtual infrastructure—assembling servers or compute resources—may be valuable but don't meet Seidman's definition of physical infrastructure. They don't require distribution across LA, San Diego, Orange County, and beyond. They need servers in aggregate, perhaps with regional considerations for latency, but not the granular geographic coverage that mapping or wireless networks demand.

"I don't think there's that many, quite frankly," Seidman admitted. The term has been applied too broadly, diluting its meaning and creating confusion in the market. As the category matures, clearer distinctions between genuine DePIN applications and projects merely borrowing the terminology will likely emerge.

Looking Forward: The Evolution of Navigation

Consumer navigation experiences will change dramatically over the coming years due to multiple converging forces. The rise of large language models is fundamentally altering how people interact with information, shifting from search-based interfaces toward conversational experiences. Companies like OpenAI are building hardware products specifically designed to help people navigate and explore their environments.

Simultaneously, the growth of robotaxi services means fewer people will actively use turn-by-turn navigation as drivers. The experience of looking at Google Maps or Waze while driving will become less common as autonomous vehicles handle transportation. How people actually experience mapping products five or ten years from now will differ significantly from today's paradigms.

Hivemapper sees opportunities to accelerate these changes rather than merely responding to them. The combination of real-time vision data, AI-powered processing, and decentralized contributor networks positions the company to help define what next-generation mapping and navigation looks like.

Solana: The Foundation for Decentralized Mapping

Hivemapper's choice of Solana as its blockchain foundation reflects the network's unique requirements. High throughput capabilities support the massive transaction volumes generated by mapping activities worldwide. Low transaction costs ensure that contributor rewards remain economically viable. And Solana's growing ecosystem of DePIN projects creates opportunities for collaboration and shared infrastructure.

The broader Solana ecosystem benefits from projects like Hivemapper demonstrating that blockchain technology can power real-world physical infrastructure networks. As these applications mature and achieve commercial success, they validate the thesis that crypto extends far beyond financial speculation into genuine economic utility.

The Path Ahead

Hivemapper's story illustrates both the challenges and potential of building DePIN applications. The company has achieved remarkable coverage of global road networks in just over two years, secured partnerships with major automotive companies, dramatically reduced operational costs through AI integration, and built a commercial fleet product that provides stable supply independent of crypto market conditions.

Yet token prices remain disconnected from these improving fundamentals, reflecting broader market dynamics that affect the entire DePIN category. The path to positive cash flow, like Uber before them, will require years of continued execution and scale-building.

For the Solana ecosystem, Hivemapper represents exactly the kind of project that demonstrates blockchain's practical utility. Real customers paying real money for real data products—not speculation, not yield farming, not tokenized casino games. This is crypto meeting physical infrastructure, and the results are beginning to show.

The conversation closed with Seidman's emphasis on the need for more builders in crypto—entrepreneurs who view blockchain as a technology to leverage rather than a lottery ticket to pursue. If projects like Hivemapper can continue demonstrating commercial viability, perhaps that builder migration will accelerate. The maps they're creating will be there to guide them.


Facts + Figures

  • Hivemapper has mapped 34% of the global road network in a little over two years of operation since launching their mapping network on Solana.
  • Volkswagen partnership announced: Hivemapper will provide mapping data for Volkswagen's robotaxi services launching in 2026 in Austin, Los Angeles, and eventually Germany.
  • The Bee device reduces mapping costs by approximately 90% by processing data on-device rather than uploading all imagery to cloud servers.
  • Deal cycles have compressed from 6-9 months to 30-60 days for robotaxi and autonomous vehicle customers due to competitive pressure in the market.
  • Approximately 150-200 million commercial fleet vehicles operate globally, representing a major target market for Hivemapper's commercial fleet product.
  • One unnamed Asian ride-sharing company spends $30 million annually on Google Maps data APIs, illustrating the scale of enterprise mapping revenue.
  • 10% of weekly token emissions previously went to 50,000 AI trainers who performed data labeling tasks—this program has been retired as AI can now perform 90% of these tasks.
  • AWS bills have dropped significantly since the Bee device moved AI processing to the edge, with further reductions expected as more Bees enter the network.
  • The Bee device was approximately six months late in shipping, which Seidman acknowledged directly during the conversation.
  • Helium has over one million customers being served daily, with AT&T and T-Mobile as customers, demonstrating real product-market fit.
  • Tesla data skews heavily toward coastal, high-GDP regions due to their vehicle pricing, giving Hivemapper advantages in secondary and tertiary cities.
  • The total crypto market cap (~$3 trillion) equals approximately one Apple in market capitalization, with 65-70% concentrated in Bitcoin.
  • Uber took 10-15 years to generate meaningful positive cash flow, providing a timeline reference for network businesses like Hivemapper.
  • Only three genuine DePIN projects could be confidently identified by Seidman: Geodnet, Helium, and Hivemapper.
  • A team of 50-75 people could replicate decades of Google/Apple mapping work given modern AI capabilities, according to Seidman's assessment.
  • NBC is working on unannounced projects with Hivemapper that the company is letting NBC announce themselves.

Questions Answered

What is Hivemapper and how does it compete with Google Maps?

Hivemapper is a decentralized physical infrastructure (DePIN) network built on Solana that creates real-time, vision-based maps through a distributed network of contributors using camera devices called Bees. Unlike Google Maps, which relies primarily on motion data (knowing vehicles are traveling at certain speeds) plus user-submitted reports, Hivemapper captures actual visual data of road conditions. This enables immediate understanding of why traffic patterns change—whether from accidents, construction, police activity, or road hazards—rather than waiting for subjective human reports. The decentralized approach allows Hivemapper to achieve coverage in regions where Google and Tesla have less data, particularly in secondary cities and developing markets.

Who is buying Hivemapper's mapping data?

Hivemapper serves three primary customer categories, with autonomous vehicles currently representing the fastest-growing segment. Robotaxi companies like Volkswagen's upcoming service use Hivemapper data for road construction information, parking availability, and real-time hazard detection. Commercial fleet operators, including trucking companies and delivery services, use the commercial fleet product for navigation, fleet monitoring, and logistics optimization. Enterprise customers purchase data APIs similar to those offered by Google Maps. Consumer navigation represents a future opportunity but requires tens of millions of daily active users to generate meaningful revenue.

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Multicoin Capital's Kyle Samani discusses Solana's potential to overtake Ethereum, the future of L1s vs L2s, and key crypto use cases like stablecoins and DePIN.

xNFTs and Solana Phone ft. Armani Ferrante

Discover how xNFTs and the Solana Phone are revolutionizing Web3 mobile experiences with Coral founder Armani Ferrante.

The Next Chapter for Stablecoins | Nic Carter

Explore the evolving landscape of stablecoins, crypto adoption, and digital assets with insights from Nic Carter on the Lightspeed podcast.

Can Seeker Unlock Solana's True Potential? | Ian Unsworth

Discover how Solana's new Seeker phone could revolutionize mobile crypto adoption and unlock new potential for blockchain gaming and DeFi

How Will Firedancer Improve Solana?

Explore how Firedancer could revolutionize Solana's performance, pushing transaction speeds to new heights and potentially reaching millions of TPS.

The Solana Playbook With Leah Wald

Explore the launch of Solana ETFs, institutional trends, and SOL Strategies' vision with CEO Leah Wald in this in-depth podcast analysis

When Will Companies IPO Onchain?

Lucas Bruder, Max Resnick & Austin Federa discuss how close Solana is to hosting major IPOs, the $3.2B Figma pricing disaster, and why onchain capital markets are inevitable.

Jito and the Future of Solana w/ Lucas Bruder | ep. 2

Lucas Bruder discusses Jito's role in Solana's ecosystem, liquid staking innovations, and the network's recent outage in this insightful podcast.